How to obtain customers in the machinery and equipment industry, what are the promotion methods, and what are the advantages

Influenced by the Internet + way of thinking, nowadays various fields are developing marketing channels according to Internet technology, and building an Internet sales website is also a new way that many companies have explored and have practiced. As a traditional large field, the traditional operation mode is to use the secondary market sales and after-sales management system led by manufacturers and regional agents, and try to obtain closed-loop control of marketing and promotion according to the development and design of regional agents.

However, with the development of the mobile Internet, the information content of mechanical equipment products is becoming more and more transparent, and only relying on the traditional business operation model will lead to the outflow of many users, if not directly converted to Internet marketing, complete the Internet and online synchronous market sales, will face the risk of being replaced by the market. So what are the good network marketing promotion methods in the machinery and equipment industry?

1. Search engine

Machinery and equipment products belong to non-consumer goods, the key to deal with consumer groups include individuals and group company customers two categories, generally these two types of customers are more optimistic about the reputation and credibility of the well-known brand of the product, and Baidu search engine service platform is the most convenient shortcut to accept these data, improve the ranking of corporate websites on Baidu search engine can make customers realize whether the company attaches great importance to brand promotion.

2. Self-media

The development trend of mobile Internet has incubated many self-media and occupied a lot of Internet traffic. The self-media platform has become an all-staff fashion trend and all-staff work, and the built-in traffic pool of the self-media platform can not only produce very optimistic direct economic benefits for machinery and equipment companies, but also improve the company's reputation, publicity planning and promotion of products, and discover a large number of high-quality customers.

Advantages: With the help of intelligent optimization algorithm technology, Xinqi media can strongly recommend valuable and humanized information content according to the user's portrait, and complete the accurate delivery of targeted promotion.

3. E-commerce platform

The popularity of smart phones and the emergence of personal behavior of online shopping have fattened many e-commerce platforms. The e-commerce platform creates a convenient and fast platform for stores and customers, so that the purchase and sale can be carried out in a timely and rapid manner. The diversity of mechanical equipment product specifications and the long production cycle, if you cannot directly grasp the user's regulations, it is very easy to lead to the risk of production capacity.

Advantages: The e-commerce platform gives customers the big data of purchasing products to bring direction to production and manufacturing, and the timely feedback of customers can make the finished products manufactured by the company happen to be necessary, reducing the inventory backlog of production capacity. In addition, the main advantage of the e-commerce platform is to give merchants and users a timely purchase and purchase and perfect after-sales service to ensure service platform, and build a public bridge trusted by stores and customers.

4. Operator big data to acquire customers

Operator big data marketing

is a combination of China Unicom Telecom's mobile communication technology, operator big data technology and marketing promotion. The key is to effectively promote advertising to the target consumer group at the right time, in the right media, in the right way, to the right people. The expected effect can be quantified after the announcement, and preventive measures can be adjusted at any time and anywhere to save costs.

However, the announcement of traditional advertising mainstream media does not have a timely data information feedback mechanism system after the announcement, and only considers the sales market situation of future products and services, and cannot accurately and accurately locate the target audience.

Advantages: Operators' big data acquisition has massive information, data information practicability, high accuracy of data information, true data information, all-round customer portrait, and high matching of customer domain identification.

Operators' big data is comparing bidding, which can ensure that no willing real-time traffic outflow is allowed, and in comparison with data collection, data collection and other technical aspects will be more accurate than data information, and the purity of first-hand data information is higher. Applicable to different fields of accurate expansion, can capture accurate data information throughout the country or arbitrary specific regions, first-hand real-time data, accurate and reasonable conversion is high.